HOW IT ALL STARTED
OUR PURPOSE IS TO CONNECT THE ESSENTIAL DOTS FOR OUR CREATORS SO THEY CAN FULLY FOCUS AND HONE IN ON THEIR CRAFT.
After spending 3 years spearheading efforts to make Shopify the platform of choice for men's fashion and streetwear brands, Zack Honarvar quit his comfortable job in Toronto, Canada, moved to a new country, and entered a completely new industry.
After watching his friends, members of the YouTube group Yes Theory, struggle to find management that fit all their criteria, he realized there was a gap in the market.
Traditional management companies don't prioritize their lower tier creators. They work great for the bigger fish in the industry but lack real attention to those who are just starting to build and scale their brands.
Years ago these management companies had a monopoly over the relationships needed to succeed in the entertainment industry. You couldn't connect with studios, brands, or production companies without a traditional management company there to introduce you.
Those days are over.
Independent creators can amass their following on social platforms and access the same opportunities simply through cold emails that offer unique creative ideas that add value.
Creators need a management team that is constantly looking for new platforms and growing trends so that they're ahead of their rapidly evolving industry, not behind it.