HOW IT ALL STARTED
OUR PURPOSE IS TO CONNECT THE ESSENTIAL DOTS FOR OUR CREATORS SO THEY CAN FULLY FOCUS AND HONE IN ON THEIR CRAFT.
After spending 3 years spearheading efforts to make Shopify the platform of choice for men's fashion and streetwear brands, Zack Honarvar quit his comfortable job in Toronto, Canada, moved to a new country, and entered a completely new industry.
After watching his friends, members of the YouTube group Yes Theory, struggle to find management that fit all their criteria, he realized there was a gap in the market.
Traditional management companies don't prioritize their lower tier creators. They work great for the bigger fish in the industry but lack real attention to those who are just starting to build and scale their brands.
On the other side, newer management companies were acting like glorified brand agencies. Helping creators find short-term brand deal opportunities that never built any ownership for their creators.One Day Entertainment was built to enable creators to structure themselves like businesses. With merch brands that have the potential to scale beyond their audience's following, with tools that better help them own their audience off of social platforms, and with hiring assistance that allow creators to structure their teams like start-ups.
Creators need a management team that is constantly looking for new platforms and growing trends so that they're ahead of their rapidly evolving industry, not behind it.